Prof. Dr. Çetin Bektaş
Tokat Gaziosmanpaşa University, Turkey
Keynote Title: “How to Reach Organizational Creativity Using Individual Skills in Management?
Abstract: The concept of talent is usually a concept that identifies with people. Ability; it is the feature of reasoning in accordance with the knowledge, skills and experiences of the individual. There are some basic components that make up the skill. These; leadership, creativity, success and practical thinking skills. Effective use of individual skills will create new ideas and products in the organization. As it is known, one of the five basic inputs of production is the labor called “labor”. Unlike other production inputs, the workforce is the only production input with efficiency. Therefore, it is the primary responsibility of the human resources department to discover and reveal the individual talents of the staff. Organizational synergy will be achieved when the individual talents used effectively are brought together. The identification and evaluation of individual talents play an important role in ensuring organizational creativity. The emergence of individual ability is directly related to the individual’s knowledge, skill and job motivation. Individual talents alone are insufficient to provide organizational creativity. For this, the necessary resources must be provided to the individual talents. However, organizational motivation and management need to provide the appropriate working climate. Organizational creativity will be achieved when applications that reveal individual talents and creative management practices come together. Organizational creativity will contribute to increasing efficiency and efficiency in the business as it will create an environment for commercialized ideas. In addition, internal and external customer satisfaction will increase and the organization will gain competitive advantage in many areas.
María Teresa Ballestar
ESIC Business & Marketing School
Keynote Title: “Will automation and robotics increase knowledge and gender bias in companies?”
As Smit et al. (2020) point out, the COVID-19 pandemic is going to increase the presence of automation and its relevance in industry, but its contribution is going to be heterogonous across regions and groups of population. This keynote speech aims are to shed light on which levels of education are going to benefit from this process and their impact according to gender. Higher education levels not related to STEM studies will possibly be one of the first casualties of these changes, especially in European countries, where the numbers of students in those areas, have been slowly going down over the last few decades.
In cooperation with García, A.§, Sainz, J.¨ & Sanz, I.¨
Bio: María Teresa Ballestar is researcher at ESIC Business & Marketing School. She has developed her professional career in different sectors such as IT consultancy, banking, startups and pharma. She spent more than seven years as IT consultant and later more than eleven years in areas related with data analysis in banking, such as risk, finance, marketing and data science. She has been holding managing positions, driving digitalization, innovation and data analytics in start-ups and pharmaceutical companies. She is currently Associate Director of Data Analytics in Spain in one of the world’s largest pharmaceutical firms.
She holds a B.A in Statistics and a M.Sc. in Marketing & Market Research, a M.A in Information and Knowledge Society and also a PhD. in Applied Economics. Her research focus on applying data science, big data and AI to understand, evaluate and predict customer behaviour in e-commerce, the impact of public policies on productivity, business and economic phenomena and the impact of digital transformation in companies, where she has published several papers in top tier journals within the last years.
Keynote Title: Will be Announce